Friday, July 12, 2019

Yasminne Cheng - Singapore’s newest car ambassador

Source Website: https://sg.news.yahoo.com/check-singapore-newest-car-ambassador-121543615.html
By CarBuyer Singapore, 05 June 2015


You’d be smiling too if you were the new Audi ambassador…
PHOTO: You’d be smiling too if you were the new Audi ambassador…
Yasminne Cheng is the latest local celeb to score a free car, having inked a deal to drive a new TT. The car is courtesy of Audi Singapore, for whom she’s just signed as an ambassador.
Picture posted by Rave Photography

https://1.bp.blogspot.com/-oB7RcDDwols/XSg_Ilg42PI/AAAAAAAAuj0/UG9KidjgEHYAYbCRldcbnQEayO34YvpCgCLcBGAs/s1600/041815-Yasminne-Cheng01.jpg
http://www.ravephotography.com.sg/wp-content/gallery/people/041815-Yasminne-Cheng01.jpg
http://www.ravephotography.com.sg/portfolio-people/



SINGAPORE — Yasminne Cheng is the latest local celeb to score a free car, thanks to a sponsorship deal that sees her zipping around town in an Audi TT.

The radio personality and host of The 5 Show on MediaCorp’s Channel 5 says she is a fan of the brand, having driven an Audi for seven years before signing on as its local ambassador.

She said in a statement that she felt “drawn to personify” the values of the brand.



The radio personality and host of The 5 Show on MediaCorp’s Channel 5 says she is a fan of the brand, having driven an Audi for seven years before signing on as its local ambassador.
PHOTO: The radio personality and host of The 5 Show on MediaCorp’s Channel 5 says she is a fan of the brand, having driven an Audi for seven years before signing on as its local ambassador. She felt “drawn to personify” the values of the brand.
Picture posted by Rave Photography

https://1.bp.blogspot.com/-PcAfL5ycmHo/XSg_I8EB5FI/AAAAAAAAuj4/WHk0ht83VX4SwIDIE-qdtUL3Yssp8JrzgCLcBGAs/s1600/041815-Yasminne-Cheng02.jpg
http://www.ravephotography.com.sg/wp-content/gallery/people/041815-Yasminne-Cheng02.jpg
http://www.ravephotography.com.sg/portfolio-people/



Audi Singapore’s managing director Jeff Mannering described her as a “natural fit” for the brand. “As a media personality, she is very versatile, crisscrossing the airwaves and television,” he said in a statement.

Ms Cheng joins a roster of MediaCorp artistes who lend a bit of celebrity sparkle to cars.


Audi Singapore’s managing director Jeff Mannering described her as a 'natural fit' for the brand.
Audi Singapore’s managing director Jeff Mannering described her as a 'natural fit' for the brand.
PHOTO: Audi Singapore’s managing director Jeff Mannering described her as a “natural fit” for the brand. “As a media personality, she is very versatile, crisscrossing the airwaves and television,” he said in a statement.
Picture posted by CarBuyer Singapore on 05 June 2015
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https://sg.news.yahoo.com/check-singapore-newest-car-ambassador-121543615.html
https://veryfatoldman.blogspot.com/2019/07/rebecca-lim-hasnt-seen-rumoured-beau.html



In June last year Mercedes-Benz announced Rebecca Lim (below) and Desmond Tan as brand ambassadors, a move seen as an effort to promote its smaller cars to younger drivers.

At the time, Ms Lim described the Mercedes CLA-Class she received as “the perfect combination of style and comfort.”


At the time, Ms Lim described the Mercedes CLA-Class she received as 'the perfect combination of style and comfort.'
At the time, Ms Lim described the Mercedes CLA-Class she received as 'the perfect combination of style and comfort.'
PHOTO: At the time, Ms Lim described the Mercedes CLA-Class she received as “the perfect combination of style and comfort.”
Picture posted by Navin Pillay on 08 May 2019
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https://www.harpersbazaar.com.sg/fashion/looking-at-the-little-black-dress-via-contemporary-lenses/

https://veryfatoldman.blogspot.com/2019/07/rebecca-lim-hasnt-seen-rumoured-beau.html

 
Elsewhere in the world, celebrity endorsements of cars are common — tennis ace Maria Sharapova is a Porsche ambassador, for example, while Nissan has relied on Usain Bolt to lift its high-performance credentials.

Singapore’s high car prices make the practice rare here, but as the examples above show, where there is star power, free horsepower often follows.



Singapore’s high car prices make the practice rare here, but as the examples above show, where there is star power, free horsepower often follows.
PHOTO: Singapore’s high car prices make the practice rare here, but as the examples above show, where there is star power, free horsepower often follows.
Picture posted by Rave Photography

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http://www.ravephotography.com.sg/wp-content/gallery/people/012014-mtreccomended.jpg
http://www.ravephotography.com.sg/portfolio-people/

 

Yasminne is one of the top female voice-talents in Singapore, voicing many television and radio commercials, television shows and corporate videos, in addition to being engaged in several roadshows and events.
PHOTO: Yasminne is one of the top female voice-talents in Singapore, voicing many television and radio commercials, television shows and corporate videos, in addition to being engaged in several roadshows and events. [2]
Picture posted by Taste of Everything - STYLEXSTYLE Celebrates 4th Anniversary with a Human Touch!!

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http://tasteofeverything.asia/wp-content/gallery/stylexstyle-4th-anniversary/DSCN8966-01.jpg
http://tasteofeverything.asia/stylexstyle-celebrates-4th-anniversary-with-a-human-touch/

 

Yasminne has been in the Singapore radio industry for over a decade and is currently the anchor for the show, Lunchbreak on Class 95FM, Singapore's number one English radio station.
PHOTO: Yasminne has been in the Singapore radio industry for over a decade and is currently the anchor for the show, Lunchbreak on Class 95FM, Singapore's number one English radio station. [2]
Picture posted by Rave Photography

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http://www.ravephotography.com.sg/wp-content/gallery/clients-audi-singapore/AUDI-SINGAPORE-YASMINNE-CHENG04.jpg
http://www.ravephotography.com.sg/portfolio-clients-audi/

 

Elsewhere in the world, celebrity endorsements of cars are common
PHOTO: Elsewhere in the world, celebrity endorsements of cars are common — tennis ace Maria Sharapova is a Porsche ambassador, for example, while Nissan has relied on Usain Bolt to lift its high-performance credentials.
Picture posted by Yasminne Cheng on 10 April 2018

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https://www.facebook.com/yazcheng/posts/dont-let-anyone-rent-a-space-in-your-head-unless-theyre-a-good-tenant/1690772924335761/

 

I try to find the fastest route to where I need to go and how to use smaller routes to get there on time.
PHOTO: “I try to find the fastest route to where I need to go and how to use smaller routes to get there on time. I do get around to where I want to be quite fast. My hubby is quite slow so if we need to be somewhere on time, I’ll be the driver.” [3]
Picture posted by Yasminne Cheng on 25 May 2017

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https://www.instagram.com/p/BUf465-FEsW/

 

Cheng does seem to be living the good life.
PHOTO: Cheng does seem to be living the good life. She has been happily married since 2009 and she’s doing what she loves for a living. Still, for Cheng, life isn’t just about what you have, but sometimes, it’s also about knowing that you can get what you want if you made the effort.
“I always say behind every dark cloud is a silver lining. And I believe that. It’s just that sometimes you need to look a bit harder for it,” she said. [3]
Picture posted by Yasminne Cheng on 27 January 2017 - COMO Cocoa Island, Maldives

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https://www.instagram.com/p/BBC_H-ql09i/

 

I believe things will happen, whether it’s good or bad.
PHOTO: “I believe things will happen, whether it’s good or bad. You just have to know how to deal with it. That’s the important part.” [3]
Picture posted by Yasminne Cheng on 13 December 2015 - Harvey Norman Singapore

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https://www.instagram.com/p/_N9yAEl09h/

 

And where does Cheng go from here?
PHOTO: And where does Cheng go from here? Plans to have children perhaps? “I’m not going to say that I will have children, although I’m not against having children,” she said, adding that there has been no pressure to get in the family way. “My parents are not putting pressure on me to have kids. They’re quite supportive of my choices. Before I got married, they said, ‘Don’t get married just because it seems like the thing to do, do it because you really want to’. [3]
Picture posted by Yasminne Cheng on 09 September 2015 - Ted Wu, one of the best-test in town

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https://www.instagram.com/p/7ZwATIF063/

 

I’m happy, grateful and enjoying the moment.
PHOTO: “I’m happy, grateful and enjoying the moment. I think I’m in a very good place right now. I’m happy with the way my life is going. Sure, there are things that can be a little better, but there are also things I could have a little less of. I’m more balanced and more centred,”said Cheng. [3]
Picture posted by Yasminne Cheng on 30 March 2015

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https://www.instagram.com/p/018e5JF0-N/

 

Yasminne Cheng holds a Master of Arts degree in Transnational Communications and the Global Media from Goldsmiths College, University of London.
PHOTO: Yasminne Cheng holds a Master of Arts degree in Transnational Communications and the Global Media from Goldsmiths College, University of London. [3]
Picture posted by Yasminne Cheng on 23 June 2019

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I know who I am now.
PHOTO: “I know who I am now. Before that, I felt that I had to listen to people to tell you what you should or should not do. That comes with age too — the being centred, the confidence,” she said. [3]
Picture posted by Yasminne Cheng on 14 August 2018 - Maldives

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https://www.instagram.com/p/Bmdc1CRlnSu/

 

While she’s honoured to be brand ambassador, she said it’s even better 'when you have an affinity with the brand'.
PHOTO: While she’s honoured to be brand ambassador, she said it’s even better “when you have an affinity with the brand”. “You’re not doing this just for the sake of money — you actually do like it, you know? I mean, if I didn’t like it, it’s like a vegetarian trying to endorse bak kwa.” [3]
Picture posted by Yasminne Cheng on 11 March 2017 - Pan Pacific Singapore

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https://www.instagram.com/p/BRfcFeqFaM7/



Yasminne Cheng has been a long-time fan of the brand before taking on the ambassadorship
Yasminne Cheng has been a long-time fan of the brand before taking on the ambassadorship
PHOTO: Yasminne Cheng has been a long-time fan of the brand before taking on the ambassadorship
"Audi is a brand that's always been close to my heart, having been an owner for over seven years," says Yasminne Cheng. "Audi constantly strives to create experiences and delight its customers, a value that I admire and am drawn to personify. This partnership will definitely deepen my affinity with the brand and I hope to also fully embody the progressive spirit of an Audi Driver - to be passionate and inspirational. I am deeply honoured to be given this wonderful opportunity to be part of the Audi family and will continue to be a strong advocate." [2]
Picture posted by sgCarMart on 06 June 2015

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https://www.sgcarmart.com/news/article.php?AID=13079



I do love having a fun moment and I am generally quite congenial, but I can be quite aggressive when I need to be
I do love having a fun moment and I am generally quite congenial, but I can be quite aggressive when I need to be
PHOTO: “I do love having a fun moment and I am generally quite congenial, but I can be quite aggressive when I need to be,” she asserted. “Never judge a book by its cover.” [3]
Picture posted by Yasminne Cheng on 10December 2017 - Tanjung Jara Resort, Terrenganu
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https://www.instagram.com/p/Bcg0RLhFOlR/



BEING ZIPPY
BEING ZIPPY
PHOTO: BEING ZIPPY
Of course, the Yasminne Cheng of today is different from the Yasminne Cheng who had decided to join radio after working in a public relations firm.
Picture posted by Yasminne Cheng on 12 December 2017 - Tanjung Jara Resort, Terrenganu
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https://www.instagram.com/p/Bck_GqOlVCK/



Luckily for her — and, we daresay, her fans — Cheng decided she did like being on radio and has been piloting the airwaves ever since.
Luckily for her — and, we daresay, her fans — Cheng decided she did like being on radio and has been piloting the airwaves ever since.
PHOTO: Luckily for her — and, we daresay, her fans — Cheng decided she did like being on radio and has been piloting the airwaves ever since. Starting out at Passion 99.5FM (as it was then known), she moved on to 987FM and, later, Class 95FM, where she conceived the idea of the popular Class 95’s Blinddates, a dating show tailored for radio; Class 95’s Pillow Talk, where celebrities shared their thoughts on love and life; and Love Songs Confidential, where listeners were invited to share their deepest secrets. [3]
Picture posted by Yasminne Cheng on 17 April 2016

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https://www.instagram.com/p/BEScsapl05q/


This is the same Yasminne Cheng who used to share tales of romance on the late-night radio show Love Songs.
This is the same Yasminne Cheng who used to share tales of romance on the late-night radio show Love Songs.
PHOTO:  This is the same Yasminne Cheng who used to share tales of romance on the late-night radio show Love Songs. The same Yasminne Cheng who handles herself with such poise when she’s on The 5 Show.
Picture posted by Yasminne Cheng on 08 November 2016 - hardly home but with her true love.
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https://www.instagram.com/p/BMi9rNdh7Zv/

By CarBuyer Singapore, 05 June 2015
For the latest motoring news and Singapore car reviews, there is only CarBuyer.com.sg


Reference
[1] CarBuyer Singapore, Check out Singapore’s newest car ambassador, posted on 05 June 2015, https://sg.news.yahoo.com/check-singapore-newest-car-ambassador-121543615.html

[2] sgCarMart, Audi Singapore announces Yasminne Cheng as new brand ambassador, posted on 06 June 2015, https://www.sgcarmart.com/news/article.php?AID=13079

[3] Christopher Toh, Mediacorp Pte Ltd, Class 95’s Yasminne Cheng and the cult of personality, posted on 28 July 2015, https://www.todayonline.com/entertainment/celebrity/class-95s-yasminne-cheng-and-cult-personality