Interesting Green: Horti-couture to get hearts racing Asda unveils two stone Valentine's Day dress made from 1,725 flowers

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By Maysa Rawi, Last updated at 12:03 AM on 7th February 2012

PHOTO: Asda has unveiled a mermaid-cut dress made from 1,725 flowers to encourage couples to treat themselves this Valentine's Day.
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It's the kind of dress you would expect to find on the catwalk at Couture Week (designing, making, and selling highly fashionable, usually custom-made clothing for women).

But the stunning red strapless creation made from 1,725 flowers is the result of a collaboration between an award-winning florist - and supermarket chain Asda.

The Valentine's Day-themed gown took 170 hours to make and weighs just under two stone.

The petals from 1,000 of Naomi red roses cover the entire body, running down to the floor and the entire look was completed with a pair of rose petal covered stiletto shoes.

PHOTO: The petals from 1,000 of Naomi red roses cover the entire body, running down to the floor and the entire look was completed with a pair of rose petal covered stiletto shoes.
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It was designed by 23-year-old Joe Massie, three-time winner of the RHS Chelsea Young Florist of the Year award, to help remind and inspire the nation’s men and women to treat their loved one this Valentine’s Day with gorgeous flowers.

The dress was inspired by the 110lbs Stephane Rolland masterpiece modelled by Yasmin Le Bon at Paris Fashion Week earlier this year, bringing couture to the flower world.

The sexy split-legged design, showcases a selection of Asda’s exquisite Valentine’s Day flower range.

PHOTO: The dress was inspired by the 110lbs Stephane Rolland masterpiece modelled by Yasmin Le Bon at Paris Fashion Week earlier this year

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The petals from 1,000 of Naomi red roses cover the entire body, running down to the floor.

Fifteen exquisite Carmen roses and 200 chrysanthemums, decorated with gold-leaf, adorn the hip and skirt of the dress.

Petals from 150 Purple Power roses, 75 gerberas and 300 carnations have been used on the hem giving the gown the perfect finish.

The entire look was completed with a pair of rose petal covered stiletto shoes.

PHOTO: The dress was designed by 23-year-old Joe Massie, three-time winner of the RHS Chelsea Young Florist of the Year award.
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Massie is renowned for his artistic designs, and Asda’s commission is his largest and most challenging creation yet.

He said: 'Creating this dress was a big challenge, and incredible experience. I wanted to embody everything a romantic bouquet of Valentine’s Day flowers should be – classic, elegant and with a sexy twist.

'I’m so proud of what we have achieved with Asda’s stunning flower range. I hope it inspires people to treat their loved ones with an extra special bunch of flowers this Valentine’s Day.'

Theresa Tyrell, buying manager of houseplants and flowers at Asda, said: 'It’s no surprise men told us they needed a little inspiration this Valentine’s Day so we have joined forces with award-winning floral designer Joe to create an incredible dress made of first-class flowers, including roses, chrysanthemums, gerberas and carnations, all picked from our Valentine’s bouquet collection.'

By Maysa Rawi, Last updated at 12:03 AM on 7th February 2012

PHOTO: Happy Valentine's Day !

The ruby little cherubs seen on the front of Valentines Day cards are committed to spreading kisses and romantic mischief. Let's be entirely faithful, not just physically, but also emotionally, in our relations, and with our time to our life mate.

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