Monday, August 17, 2015

MediShield Life video in Hokkien proves a hit

Source Website: http://news.asiaone.com/news/singapore/medishield-life-video-hokkien-proves-hit
By Jalelah Abu Baker, jalmsab@sph.com.sg, The Straits Times, Monday, 03 August 2015


The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
Journey to the best of health in this Hokkien MV. Monkey King and Spider Spirit cruise among the celestial clouds, overcome great obstacles, and unveil the secret to staying healthy.
Posted by govsingapore, Published on 27 July 2015
http://2.bp.blogspot.com/-p4v720c_oik/VdGuc-dA2-I/AAAAAAAAhA8/OuMHkNffyiE/s1600/%25E5%2598%25BB%25E6%25B8%25B8%25E8%25AE%25B0-11.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



A video about the new health insurance scheme MediShield Life targeted at the pioneer generation has hit just the right notes.

Uploaded on YouTube and Facebook by gov.sg last Monday, it features local getai artists Wang Lei and Liu Ling Ling playing the characters of Monkey King and Spider Spirit, respectively, from the classic 16th-century Chinese novel Journey To The West.



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
it features local getai artists Wang Lei and Liu Ling Ling playing the characters of Monkey King and Spider Spirit from the classic 16th-century Chinese novel Journey To The West.
Posted by govsingapore, Published on 27 July 2015
http://1.bp.blogspot.com/-Ri7OrozXPPY/VdGudHWznxI/AAAAAAAAhBA/2toQnBr8cAo/s1600/%25E5%2598%25BB%25E6%25B8%25B8%25E8%25AE%25B0-21.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



The video is in the Hokkien dialect. There are also Chinese subtitles and an English translation in the YouTube description of the video, which has received more than 300,000 views so far.

Mr Jeff Cheong, president of digital agency Tribal Worldwide, said the total number of views, including those on Facebook, has exceeded 750,000.



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
There are also Chinese subtitles and an English translation in the YouTube description of the video.
The Journey (English Translation)
Little umbrella, little umbrella
You are a little umbrella
With the Pioneer Generation Package accompanying me
And MediShield Life protecting me
I can live happily with no worries

You are a little umbrella
By my side, taking care of me
Accompanied by the Pioneer Generation Package
PG Card in my hand
I get subsidies when seeing the doctor

You are my little umbrella
I’m not afraid of hospitalisation
With MediShield Life helping me
Because I pay insurance premiums
Staying in hospital is cheaper

Insurance is like a little umbrella
Accompanying me my whole life
Regardless of your age
Or whether you have pre-existing conditions
MediShield Life will accompany you till you are old

Insurance is like a little umbrella
Pioneers have insurance
Whether you need to stay in hospital
Or require surgery
Your bills will be reduced

MediShield Life protecting me
The Pioneer Generation Package accompanying me
I have good health and spirits
When I have to stay in hospital
There is MediShield Life
I can live happily
With my PG Card
Taking care of me for life
Accompanying me till I am old
PG Card
Posted by govsingapore, Published on 27 July 2015
http://3.bp.blogspot.com/-3NhEBuQER4c/VdGudBKF7nI/AAAAAAAAhBE/eugxZeF6d-A/s1600/%25E5%2598%25BB%25E6%25B8%25B8%25E8%25AE%25B0-31.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



The idea of using Journey To The West came about when brainstorming for a concept that would connect with the pioneer generation. It will also coincide with the upcoming getai show season.

The lyrics in the Government- commissioned video goes: "I'm not afraid of hospitalisation; With MediShield Life helping me. Because I pay insurance premiums; Staying in hospital is cheaper."



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
The idea of using Journey To The West came about when brainstorming for a concept that would connect with the pioneer generation. It will also coincide with the upcoming getai show season.
Posted by govsingapore, Published on 27 July 2015
http://4.bp.blogspot.com/-f3a8GQmwu4A/VdGuduKi_-I/AAAAAAAAhBU/bBQWx1VElhU/s1600/%25E5%2598%25BB%25E6%25B8%25B8%25E8%25AE%25B0-41.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



Premium subsidies for MediShield Life are part of the Pioneer Generation Package, introduced by the Government to honour and thank those who have put in effort to build Singapore. The package also includes Medisave top-ups and subsidies at various clinics.

Singaporean film director Royston Tan, who was behind the video, urged the actors to use their imagination as they performed in front of a green screen - which was later superimposed with images of them in the sky.



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
The actors are urged to use their imagination as they performed in front of a green screen - which was later superimposed with images of them in the sky.
Posted by govsingapore, Published on 27 July 2015
http://1.bp.blogspot.com/-r8Uay2tCnAA/VdGvlNCzPMI/AAAAAAAAhBk/yCsIp_0w7fI/s1600/Deity-5.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



"I was telling them: Right now, you're flying past a mountain, there's thunder, and there are soldiers coming," he said.

A Ministry of Communications and Information spokesman said: "This is the first time we are using a folk tale to explain a government policy, as many pioneers would be familiar with Journey To The West."

By Jalelah Abu Baker, jalmsab@sph.com.sg, The Straits Times, Monday, 03 August 2015


The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
Premium subsidies for MediShield Life are part of the Pioneer Generation Package.
Posted by govsingapore, Published on 27 July 2015
http://3.bp.blogspot.com/-59QGK2GAG5U/VdGucAuquqI/AAAAAAAAhAs/j-FHwlGufh4/s1600/Deity-3.jpg
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
Posted by govsingapore, Published on 27 July 2015

From: https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8


Pioneer Generation Package – Pioneer Cheer 咱是自己人 Zán shì zì jǐ rén (Teochew with Chinese subtitles)
Posted by govsingapore, Published on 13 August 2015

From: https://www.youtube.com/watch?v=xT_7lvIcI5I


Pioneer Generation Package – Pioneer Showtime 半斤八两PG 版 Bàn jīn bā liǎng PG bǎn (Cantonese with Chinese subtitles)
Posted by govsingapore, Published on 13 August 2015

From: https://www.youtube.com/watch?v=z9z8meqvsQo



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
"This is the first time we are using a folk tale to explain a government policy, as many pioneers would be familiar with Journey To The West."
Posted by govsingapore, Published on 27 July 2015
http://3.bp.blogspot.com/-v5By6yYisTo/VdGucDaS00I/AAAAAAAAhA0/7vBAKx5YR6Q/s1600/Spider.gif
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8



The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
PHOTO: The Journey 嘻游记 Xī yóu jì (Hokkien with Chinese subtitles)
"I'm not afraid of hospitalisation; With MediShield Life helping me. Because I pay insurance premiums; Staying in hospital is cheaper."
Posted by govsingapore, Published on 27 July 2015
http://3.bp.blogspot.com/-L8VgXYVPBCs/VdGucNycE0I/AAAAAAAAhAw/Xhh3qMwmKm8/s1600/Deity.gif
https://www.youtube.com/watch?t=59&v=QvPQ0bPwkx8




Reference