Tuesday, February 21, 2012

HPB launches first Healthier Coffeeshop

My Paper, Monday, Feburary 20, 2012, Page A5, Home
From http://epaper.mypaper.sg/cnd/fvxen/fvxp/fvxpress.php?param=2012-02-20
Source Website: http://news.asiaone.com/News/Latest%2BNews/Singapore/Story/A1Story20120220-328933.html
By Gwendolyn Ng, nggwen@sph.com.sg, my paper, Monday, Feb 20, 2012



PHOTO: Seriously yummy, suprisingly healthier
http://news.asiaone.com/A1MEDIA/news/02Feb12/others/20120220.092709_coffeeshop.jpg
http://news.asiaone.com/News/Latest%2BNews/Singapore/Story/A1Story20120220-328933.html


ADOPTING healthier ingredients has helped boost business for chicken-rice-stall owner Eddie Lee.

The 30-year-old, who runs a stall at Food King Coffee House in Bukit Batok East Avenue 5, told my paper that he has noted a 30 to 40 per cent increase in customers in their 20s and 30s since the start of the month.

That was when he began offering a lower-calorie option of fibre-rich brown rice mixed with white rice to go with his skinless steamed chicken.

He said: "Younger customers told me that they prefer brown rice because it's healthier. It makes my food more appealing to the younger crowd."



PHOTO: The launch will see eight food and beverage stalls at Food King Coffee House adopting healthier alternatives such as brown rice, wholegrain noodles and drinks with less sugar.
Posted by Gwendolyn Ng | My Paper | Mon Feb 20 2012, Singapore
http://static.soshiok.com/action/PageImage/17567.jpg
http://www.soshiok.com/article/17567


Food King Coffee House was yesterday launched as Singapore's first Healthier Coffeeshop by the Health Promotion Board (HPB).

The initiative, in partnership with Bukit Batok East Constituency, will see the eight food and beverage stalls at the coffee shop adopt healthier food alternatives such as brown rice, wholegrain noodles and drinks with less sugar.

HPB said it hopes to reach out to at least 20 coffee shops islandwide through this initiative by the end of the year.



PHOTO: Healthier Choice logo
http://3.bp.blogspot.com/-peuzJmvTtHY/TWDdCoba7II/AAAAAAAAAA0/viBSDGupiQk/s320/Healthier%2BChoice%2BSymbol.jpg
http://indulgenceisnotasin.blogspot.com/2011/02/food-intake-assessment.html


Healthier Coffeeshop is an extension of the HPB's Healthier Hawker Programme rolled out at Yuhua Hawker Centre last year.

Guest of honour Halimah Yacob, a Member of Parliament for Jurong GRC, said: "By working with coffee shops to offer healthier options, we help those among us who don't have time to cook to benefit from healthy and nutritious meals."



PHOTO: MAKE THE RIGHT CHOICES.
HPB believes that rigorous research, strong evidence and up-to-date knowledge of the latest health trends are the best foundation for our programmes and initiatives. Our people, too, are vital in keeping us at the forefront of what we do. Together, these engines of support drive our quest to be a centre of excellence in health promotion and education.
http://www.hpb.gov.sg/rpt/2008/images/HPB_rgt_graphic.gif
http://www.hpb.gov.sg/rpt/2008/right.html


About three in five Singapore residents usually eat out at least four times a week at coffee shops, hawker centres and food courts, according to HPB's 2010 National Nutrition Survey.

To make the programme viable for stall owners, HPB links the stall owners with suppliers to buy healthier ingredients in bulk, at prices comparable to those of their regular versions.



PHOTO: About three in five Singapore residents usually eat out at least four times a week at coffee shops, hawker centres and food courts.
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http://news.asiantown.net/r/20901/roses-are-red----and-blue--japanese-mythical-blue-flower-finally-goes-on-sale-in-the-u-s-


Food King Coffee House owner Vincent Kor, 46, said: "People are more health conscious, and such a branding will help to differentiate my coffee shop from the rest."
By Gwendolyn Ng, nggwen@sph.com.sg, my paper, Monday, Feb 20, 2012



PHOTO: "People are more health conscious, and such a branding will help to differentiate my coffee shop from the rest."
http://i4.asntown.net/Genetically_modified_The__Applause__rose_created_u-tsxn.jpg
http://news.asiantown.net/r/20901/roses-are-red----and-blue--japanese-mythical-blue-flower-finally-goes-on-sale-in-the-u-s-



HELPDESK
我的字典: Wǒ de zì diǎn


Ingredients: 食材 - shí cái
Brown rice: 糙米 - cāo mǐ
Nutritious: 有营养的 - yǒu yín yǎng de
Differentiate: 区分 - qū fēn




Reference