Interesting Green: FairPrice, Sheng Siong offer deals on healthier rice

Source Website: http://www.tnp.sg/news/singapore/fairprice-sheng-siong-offer-deals-healthier-rice
By Daniel Ong, The Straits Times, 23 August 2017 at 06:00 am

PHOTO: Brown Rice
Supermarket chains FairPrice and Sheng Siong now offer discounts on healthier alternatives to white rice, such as brown rice and red rice.
PHOTO: ST FILE
Picture posted by Daniel Ong, The Straits Times, 23 August 2017 at 06:00 am
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http://www.tnp.sg/news/singapore/fairprice-sheng-siong-offer-deals-healthier-rice

This follows Prime Minister Lee Hsien Loong's National Day Rally speech on Sunday, where he encouraged Singaporeans to make the switch from white rice.

FairPrice, the largest supermarket chain here, announced on Sunday discounts of at least 10 per cent on eight healthier rice products, including unpolished red and brown rice from its house brand, until next Wednesday.

Sheng Siong is offering a 10 per cent discount on alternative rice products from its house brand Royal Golden Grain, among others, across its stores until the end of the month, it said on Monday.

White rice is deemed to be less healthy than other types of rice. Starchy white rice can lead to a spike in blood sugar after consumption. This heightens one's risk of diabetes, which one in nine Singaporeans suffers from.

PHOTO: Supermarkets promoting wholegrain rice as 'healthier alternative'
Picture posted by The Straits Times
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Mr Lee said on Sunday: "White rice may not taste sweet, but the effect is almost like eating sugar, and when you eat white rice, your blood sugar will shoot up."

FairPrice hopes to encourage Singaporeans to switch to healthier rice by moderating their prices.

PHOTO: Other than wholegrain foods like wholemeal bread and brown rice, foods that fall into these category include vegetables, beans and legumes. They are an excellent source of fibre, vitamins and minerals. [3]
Picture posted by Jasmine Kwan, glycoleap.com, bonnie.lau@glycoleap.com.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJXLom38JU4T08rtPgTyjPjPnmVBMQll-VncvdW3H22k4SfsuphgUsLrC2FDWEOixs_RZr0nOvUVTQKqSvaDVQIlm2aDS-TZFwXTovZYaW9BbhfCrxwmj-PUkdih69XGJ_n7xoILgOHiw/s1600/HCS-higher-in-wholegrains-270x300.jpg
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https://blog.glycoleap.com/seize-carbohydrates/

A Sheng Siong spokesman said the discount is to "support our Government's call to fight against diabetes", by encouraging customers to include brown rice as part of their staple diet.

Thai brown unpolished rice (2.5kg) from Fairprice's house brand costs $4.50, after an 18 per cent discount.

Sheng Siong's Royal Golden Grain Red Brown Rice (5kg) is now $10.70. A similar pack of Royal Golden Grain Premium Fragrant Rice, a comparable white rice variety, costs $11.80.

PHOTO: NTUC FairPrice offering discounts on healthier rice products
FairPrice is offering a discount of at least 10 per cent on eight such products, to moderate the cost of healthier food alternatives, the retailer said in a statement. These range from brown, red, organic and low glycaemic index (GI) rice, such as the FairPrice house brands of brown unpolished rice, red unpolished rice and Thai blend rice.
Discounts will also be offered on products from other brands, including Golden Phoenix germinated jasmine rice, Bamboo Hill organic brown fragrant rice and Kangaroo low GI rice.
Speaking to TODAY, FairPrice chief executive officer Seah Kian Peng said it has already teamed up with the Health Promotion Board to be part of the latter’s three-month-long Eat, Drink, Shop Healthy Challenge. Using the Healthy 365 app, consumers can scan the QR code on receipts after buying healthy items to earn points, which can be redeemed for supermarket and food and beverage vouchers. [2]
Photo: Ministry of Communications and Information.
Picture posted by Toh Ee Ming, toheeming@mediacorp.com.sg, Todays on 20 August 2017 at 10:00 pm
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http://www.todayonline.com/singapore/fairprice-cuts-prices-encourage-switch-white-rice

By Daniel Ong, The Straits Times, 23 August 2017 at 06:00 am

Reference
[1] Daniel Ong, The Straits Times, FairPrice, Sheng Siong offer deals on healthier rice, posted on 23 August 2017 at 06:00 am, http://www.tnp.sg/news/singapore/fairprice-sheng-siong-offer-deals-healthier-rice

[2] Toh Ee Ming, toheeming@mediacorp.com.sg, Todays, NTUC FairPrice offering discounts on healthier rice products, posted on 20 August 2017 at 10:00 pm, http://www.todayonline.com/singapore/fairprice-cuts-prices-encourage-switch-white-rice

[3] Jasmine Kwan, glycoleap.com, bonnie.lau@glycoleap.com, Carbe Diem – Seize Carbohydrates, https://blog.glycoleap.com/seize-carbohydrates/