Monday, November 18, 2013

Moet eyes India sales with new champagne

My Paper, Monday, November 18, 2013, Page A15, My Executive, ViewPoint
From http://epaper.mypaper.sg/emnd/fvxen/fvxp/fvxpress.php?param=2013-11-18
Source Website: http://mypaper.sg/my-executive/moet-eyes-india-sales-new-champagne-20131118
By AFP, mypaper, Published on Nov 18, 2013



PHOTO: RIVAL BRAND: The Sula Vineyard in Nashik, about 166km from Mumbai. Moet's "made in India" Chandon NV is priced at 1,200 rupees (S$24) a bottle, costlier than Sula's at 950 rupees (S$19) but well below the 4,500 (S$90) rupees per bottle charged for the foreign-made Moet Chandon Brut Imperial Champagne.
FILE PHOTO: PUNIT PARANJPE/AFP
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My Paper, Monday, November 18, 2013, Page A15, My Executive, View Points


NEW DELHI - THE world's biggest champagne house, Moet Hennessy, has launched its first "made in India" sparkling wine as it seeks to capture a young, urban and increasingly sophisticated market of drinkers on the sub-continent.

The French champagne producer has invested in a new winery in Dindori, near western Maharashtra state's Nashik region, regarded as India's wine-making heart.

Moet, owned by French luxury goods group LVMH, launched its Chandon India NV (non-vintage) Brut last month, saying it aimed to "build the sparkling-wine culture" in the country.

"Chandon will be targeted at 25- to 35-year-old urban men and women who are interested in embracing an international lifestyle while taking pride in all that's Indian," said Mr Jean-Guillaume Prats, president of Moet Hennessy Estates and Wines.


Moet & Chandon Brut Imperial
PHOTO: Moet & Chandon Brut Imperial
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http://static.sg.groupon-content.net/31/96/1321008209631.png
http://www.groupon.sg/deals/singapore/-59-for-750-ml-moet-amp-chandon-brut-imperial-with-free-delivery-from-rubicon-reserve-wines--worth--95-/715899477


The Chandon range will be the first offering from the new Indian Moet Hennessy estate, which must convince whisky-loving high-end Indian consumers to switch from the grain to the grape.

Mr Prats told AFP that as a foreign company, Indian law prohibits the firm from owning its vineyards "so we source grapes from Nashik farmers".

Nashik, around a four-hour drive north-east of Mumbai, has dozens of wineries and is known as the "Napa Valley of India", a reference to the Californian region famous for its vineyards.

Moet, which has also produced a Chandon Brut Rose made from Shiraz and pinot noir for the Indian market, selected an area 565m above sea level - just north of Nashik - which boasts lower temperatures and less precipitation than on the coast, in order to obtain a high-quality grape and produce a crisp and dry brut.

Moet's Chandon NV is priced at 1,200 rupees (S$24) a bottle, costlier than its nearest rival priced at 950 rupees (S$19) offered by Sula, which has a dominant share of India's wine market.

But the price is well below the 4,500 rupee (S$90) per bottle charged for the foreign-made Moet Chandon Brut Imperial Champagne, making it much more affordable for Indian fizzy-wine fans.

By AFP, mypaper, Published on Nov 18, 2013


Moët & Chandon
PHOTO: With or without Scarlett (Scarlett johansson), is Moët & Chandon still glamorous ?
Moët & Chandon or Moët is a French winery and co-owner of the luxury goods company Moët-Hennessy.
Louis Vuitton. Moët et Chandon is one of the world’s largest champagne producers and a prominent champagne house.
Scarlett Johansson, has been the brand’s celebrity ambassador since March 2009. She is the reflection of the rich patrimony and savoir-faire of Moët & Chandon.
All the amazing photos in the International Ad Campaign, meant to express the sensuality and beauty of the actress.
Posted by SKIN, The Office on 21 June, 2011
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